Use and Optimize Anchor Text For Visitors & SEO

What is Anchor Text?
Anchor text is a text that contains links to a web page / blog other, both internal and external.

In link building, we recognize the existence of internal linking and external linking. For SEO, link building is one of the foundations in creating the optimization of the ranking of a web page / blog on search engines. Of course, anchor text has an important role behind the link building business.

In writing HTML links, anchor text is written between the opening and closing link tags:
<a href="destination-url-page"> Anchor Text <a/>
<a href=""> Business Blogging <a/>
On the blog / web page, the link looks like this:
Business Blogging
Anchor text specifies the description of the url that you want to target.

Anchor text is compiled with the appropriate keyword / phrase will be very calculated and useful, both for visitors and search engines. Therefore, the preparation of anchor text should really be considered and become an important focus when creating a blog / web page.

Describe Visitors about Destination Page Through Anchor Text
Often we see the use of anchor text like 'click here', 'here', 'click here', and the like to redirect visitors to the referenced page. Just fine. But the problem is, 'click here' for what? It may be before and after that there is a brief description of it, but rarely visitors who notice it. Use the anchor text that matches the destination page. Of course, you also do not want it if your pages are optimized in search engines with keyword "Click Here". Unless the anchor text is really needed. Also avoid anchor text in the form of url (same with url link it), in the form of page number, and so on.

Create Internal Links And External Links Clear Objectives

Basically, there are two purposes of using links on a blog / web page:
  • For additional information for visitors.
  • As the visitor navigates to easily find other pages.

Do not use links, anchor text, and destination pages that confuse visitors. It is also dangerous for ranking achievements in search engines. Direct the link directly to the page in question or the product page you want to show. Avoid excessive use of links to keywords in a web page / blog post. Give a link to the anchor text that was originally intended to refer visitors to other pages; in accordance with the above two objectives. It also aims to avoid flooding a page with keywords and links (keyword stuffing) that are obviously unlawful in terms of good SEO Criteria.

Make Anchor Text Short and Not Too Long

Anchor text should be descriptive so that visitors know the information about the page to be addressed. Use the anchor text in the keyword / phrase that explains but at the same time has a narrow meaning, so what will be addressed by the visitor is clear and not confusing. This means, an anchor text is not too short (unless it is obvious) and not too long.

For example, there is an anchor text "My mother's fried banana is more delicious than the world's most expensive ice cream". Compare with the use of anchor text "Fried bananas" or "My fried bananas made by my mom." Which is more effective and elegant? Explain other things not on the anchor text, and better yet, explain everything inside the intended page instead of the anchor text The visitor will not be confused if we use the anchor text with the right phrase Search engines can also easily find the keywords in the anchor text that is optimized.Easily, the anchor text is almost the same as the keyword optimization, give a link to the keyword in the form of phrase / the right clause, not too long, let alone a compound sentence.Simply remember the Indonesian lesson may be good. :-)

Create links with Anchor Text that are easy to see and find

Staining and link layout are important factors that determine the number of clicks that lead to the destination page. The reader scans on the sections of prominent web pages, as well as on posts that have prominence, such as bold, italic, headline and of course: LINK. Provide a characteristic that makes visitors know that a line of words is a link is very helpful in optimizing the navigation. Visitors will know that the link is clickable so they can get to the desired page easily. Colorize the visible and prominent display links. If, it is necessary to give a different color to visited links (links that have been visited / clicked) to let visitors know which pages have been seen before. Avoid using links that have the same color as other text, let alone create hidden links (invisible links) that are not useful for visitors and is a SEO trick that is actually dangerous and is now beginning to be fought by Google and other search engines.

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Very interesting blog. A lot of blogs I see these days don't really provide anything that attract others, but I'm most definitely interested in this one. Just thought that I would post and let you know.